New UK Online Casinos - 2020 Edition

On this page, we focus on everything new that’s happening in the UK online casino industry and that’s a whole lot!

You get new casinos launched on a monthly basis, slots being released and various promotions are thrown at you left and right.

This is the page where we try to filter all of that and sort it in an easy to understand way. We’ll add value to you by praising brands that stand out and calling out those that are full of it.

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New Online Casinos for Players in the UK That are Safe

Casino
Free Spins
Deposit Bonus
Why Play Here
Visit Casino
22
£222
£5
35xB
100%
T&C Apply
Pay By Phone Blll & PayPal Deposits
Evolution Gaming Live Casino
Powered by White Hat Gaming - Tons of Games
* 18+. New players only. Min deposit £20. Bonus spins valid on Starburst only. Bonus funds are 100% up to £222 and separate to Cash funds. 35x (bonus only) wagering requirements. Only bonus funds count towards wagering requirements. £5 bonus max bet. Bonus funds must be used within 30 days, spins within 10 days, otherwise any unused shall be removed. Terms Apply. BeGambleAware.org
N/A
£300
£5
35xB
100%
T&C Apply
21 No Deposit Free Spins on Book Of Dead
Powered by White Hat Gaming - Tons of Games
Evolution Gaming Live Casino
* New players only. Min deposit £10. Bonus funds are 121% up to £300 and separate to Cash funds. 35x bonus wagering requirements apply. Only bonus funds count towards wagering requirements. £5 max. bet with bonus. Bonus funds must be used within 30 days, otherwise any unused shall be removed. Terms Apply. BeGambleAware.org
20
£1,000
£5
40xB
100%
T&C Apply
200 Free Spins on Fire Joker Over 10 Days (After 1st Deposit)
Part of the Genesis Group - Great VIP Rewards
Strong Licenses in Malta, UK & Sweden - Safe Playing Environment
* 18+ Full T&C's Apply. New players Only. £10 min deposit. £5 max bet using bonus. 40 x wagering applies. Bonus valid for 14 days. 20 Spins on Starburst games will be credited instantly + then 20 per day for 9 days. Free Spins valid for 72 hours from credit. Max Free Spins winnings £100. Skrill + Neteller excluded. Always refer to Bonus Terms - www.begambleaware.org
200
£1,000
£5
40xB
£10,000
100%
T&C Apply
Welcome Package On First Four Deposits Worth £1k Total
Part of the Genesis Group - Great VIP Rewards
£10k Maximum Cashout When Using Bonus Funds
* 18+ Full T&C's Apply. New players Only. £10 min deposit. £5 max bet using bonus. 40 x wagering applies. Bonus valid for 14 days. 20 Spins on Starburst will be credited per day for 9 days after qualifying deposit/wager is met. Free Spins valid for 72 hours from credit. Max Free Spins winnings £100. Skrill + Neteller excluded. Always refer to Bonus Terms - www.begambleaware.org
300
£300
£5
40xB
£10,000
100%
T&C Apply
£10k Max Cashout When Using Deposit Bonuses
PayPal, Instadebit & BOKU Deposits Accepted
Good Selection Of Slots Suppliers
* 18+ Full T&C's Apply. New players Only. £10 min deposit. £5 max bet using bonus. 40 x wagering applies. Bonus valid for 14 days. 30 Spins on pre-selected games will be credited instantly + then 30 per day for 9 days. Free Spins valid for 72 hours from credit. Max Free Spins winnings £100. Skrill + Neteller excluded. Always refer to Bonus Terms - www.begambleaware.org
20
£200
£5
40xB
£10,000
100%
T&C Apply
Good Selection of Megaways Slots
£10,000 Max Cashout When Using a Deposit Bonus
PayPal Accepted
* Full T&C's Apply. New players Only. £10 minimum deposit. 40 x wagering applies. Bonus valid for 14 days. 10 Spins on pre-selected games will be credited instantly + then 10 per day for 4 days. Free Spins valid for 72 hours from credit - www.begambleaware.org
300
£100
£5
40xB
£10,000
100%
T&C Apply
200 Free Spins on Fire Joker Over 10 Days (After 1st Deposit)
Part of the Genesis Group - Great VIP Rewards
Strong Licenses in Malta, UK & Sweden - Safe Playing Environment
* 18+ Full T&C's Apply. New players Only. £10 min deposit. £5 max bet using bonus. 40 x wagering applies. Bonus valid for 14 days. 30 Spins on Starburst games will be credited instantly + then 30 per day for 9 days. Free Spins valid for 72 hours from credit. Max Free Spins winnings £100. Skrill + Neteller excluded. Always refer to Bonus Terms - www.begambleaware.org
20
£200
£5
40xB
£10,000
100%
T&C Apply
Max Cashout When Using a Deposit Bonus - £10K
PayPal & Pay By Phone Bill Deposits For UK Players
Good Welcome Bonus Terms (Apart from the max cashout clause)
* 18+ Full T&C's Apply. New players Only. £10 min deposit. £5 max bet using bonus. 40 x wagering applies. Bonus valid for 14 days. 20 Spins on Starburst games will be credited instantly + then 20 per day for 9 days. Free Spins valid for 72 hours from credit. Max Free Spins winnings £100. Skrill + Neteller excluded. Always refer to Bonus Terms - www.begambleaware.org
90
£300
£5
35xB
100%
T&C Apply
10 No Deposit Free Spins on Book Of Dead
Powered by White Hat Gaming - Tons of Games
30+ Game Suppliers
* 18+. New players only. Min deposit £20. Bonus spins are valid on Book of Dead only. Bonus funds are 100% up to £300 and separate to Cash funds. 35x bonus wagering requirements apply. Only bonus funds count towards wagering requirements. £5 max. bet with bonus. Bonus funds must be used within 30 days, otherwise any unused shall be removed. Terms Apply. BeGambleAware.org
300
£300
£5
40xB
£10,000
100%
T&C Apply
Most of Tier 1 Slots Suppliers in One Place
Part of the Genesis Group - Great VIP Rewards
£10k Max Cashout If You Win With Bonus Funds
* 18+ Full T&C's Apply. New players Only. £10 min deposit. £5 max bet using bonus. 40 x wagering applies. Bonus valid for 14 days. 30 Spins on pre-selected games will be credited instantly + then 30 per day for 9 days. Free Spins valid for 72 hours from credit. Max Free Spins winnings £100. Skrill + Neteller excluded. Always refer to Bonus Terms - www.begambleaware.org
20
£100
£5
35xB
100%
T&C Apply
PayPal Deposits and Withdrawals
Powered by White Hat Gaming - An Epic Amount of Games
MGA & UKGC Licensed - Secure Experience
* 18+. New players only. Minimum deposit of £10. Bonus spins are valid on Fruit Shop only and subject to 35x wagering, and must be used within 10 days, otherwise any unused bonus spins shall be removed. Bonus funds are 100% up to £100 and separate to Cash funds. 35x bonus wagering requirements and only bonus funds count towards wagering contribution. £5 max bet with bonus. Bonus must be used within 30 days otherwise any unused bonus shall be removed. Terms Apply. BeGambleAware.org
100
£1,000
£5
35xB
100%
T&C Apply
£1,000 Welcome Package Over 3 Deposits
White Hat Gaming Brand - Great Ranges of Suppliers
PayPal Accepted
* 18+. New players only. Min. deposit £10. Bonus: 1st deposit 100% up to £300 + 30 bonus spins (Reactoonz), 2nd deposit 50% up to £500 + 50 bonus spins (Book of Dead), 3rd deposit 25% up to £200 + 20 bonus spins (Legacy of Egypt). Spins on specified games only. Bonus money is separate to Cash funds & subject to 35x wagering requirement. £5 bonus max. bet. Bonus must be used within 30 days, spins within 10 days, otherwise any unused will be removed. Only bonus funds contribute towards wagering requirements. Terms Apply. BeGambleAware.org
N/A
£123
£5
50xB
100%
T&C Apply
More than 20 game suppliers on board
Fast withdrawal processing & PayPal Available
Deposit bonus is less generous than that of competitors
* *New players only - Maximum bonus is £123 - Max bet with bonus is £5 - No max cash out - Wagering is 50x - Skrill & Neteller excluded - Eligibility is restricted for suspected abuse - Cashback is cash, so no wagering - Cashback applies to deposit where no bonus is included.
*18+ T&C's apply to all bonus offers. Please gamble responsibly.

Are These New Casinos Tailored To UK Player Preferences?

Not all of them, but we have pointed out those that are great for UK players specifically. These will generally have PayPal available as a deposit method and always have a UKGC license.

However, apart from that most sites will offer a chance to deposit/withdraw in £GBP by the most popular banking methods.

Let’s take a moment to think. What would it mean for a new online casino to be great for players in the United Kingdom? We’d say these 4 things will move the needle in this area.

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Having PayPal

There’s Trustly in Sweden, Interac in Canada and then there’s PayPal in the UK that online casino players love using.

It feels like for a new casino to really be a great UK brand it has to have PayPal for both depositing and withdrawing.

Luckily for you, there are more than 50 brands that offer PP and hold a UKGC license.

Benefit from low cost and instant deposits and withdrawals processed within a few hours (in most cases).

UKGC License

The UK has one and only one license that makes it legal for online casinos to operate in the country and also protects you as a consumer.

It’s issued by the Gambling Commission and the casino websites that get the license are under strict scrutiny by the government.

The upside for you as a player is that any new casino licensed by the UKGC is going to pay your withdrawal, so no more worrying about actually winning and not getting the cash.

Make sure you don’t fall in the trap of joining some Curacao licensed casinos that offer 500% bonuses. They will never pay any withdrawals. Stick to UKGC licensed sites only, period.

No Deposit Bonus Deals

Nothing is quite as risk-free as trying a newly launched online casino with a no deposit bonus.

Well, players in the UK are lucky, as due to the popularity of online gambling (and the GDP per capita of course) in the country, casinos are more than willing to give these out quite often.

We’ve compiled separate lists of sites that offer no deposit cash bonuses and those that offer free spins, bonus spins or whatever you want to call them.

There are a couple of slots that appear to be popular for these offers among UKGC casino sites, such as getting those bonus spins on Starburst and the Book Of Dead slots, so we’ll focus on separate bonus lists for these two.

Live Casino Focus

If you are into casino table games, I’d absolutely forget playing computerized variations of these (known as RNG or random number generator).

Instead, opt-in for joining a live dealer casino and playing these with real human dealers.

We have a customized list for those UK players that are looking for some live games too.

Things to keep in mind with the live casinos are betting limits, bonus wagering terms (live dealer games often do not qualify) and the quality of said games.

There’s nobody quite like Evolution Gaming when it comes to these guys in regards to stream quality, innovation in new game categories (see Lightning Roulette) and variety of tables offered.

New Casinos That Suck - AVOID THESE

Casino
License Number
Company Name
What Sucks
N.V. #365/JAZ
Gale & Martin Casino
Withdrawal is limited to 10x of the deposited amount
Operating without a UKGC license
Verifying your account takes weeks if ever
*
*18+ T&C's apply to all bonus offers. Please gamble responsibly.

White Labels vs Standalone Brands

White label casino can be set up for as little as £5,000 and requires very little effort. Companies like Nektan and ProgressPlay use this business model where they provide a standard template of a casino and the client can use their own domain name and get the casino running in as little as a couple of weeks.

The casinos usually use customer support, licenses and payment systems already in place from the platform provider and only work on the marketing side of things.

These casinos often hold very legitimate licenses in jurisdictions like the UKGC, but the playing experience is hardly groundbreaking or offering anything new. Standalone brands get their own licenses, payments and customer support, but also often create their own technology. This can result in a unique player experience like no other, such as it is with VideoSlots for example.

Somewhere in between, there is also an option that a sophisticated white label casino provider creates something unique for one of their clients, as can be seen with CashMio and Wishmaker, both of whom are white label sites from the iGaming Cloud platform.

White Label Casinos

White Label Casinos can be seen as the “playing it safe” option, and as a result, can often consist of fairly similar looking sites.

Numerous White Label suppliers offer very little in terms of differentiation from their template, which on one hand helps when it comes to brand recognition, but does so at the sacrifice of originality.

For the clients of these White Label brands, the appeal is clear, many act as one-stop shops, covering all the behind the scenes complications, access to the top software developers, and help with licensing and security.

As a result, these brands can be more trustworthy for players, especially if a site is on a well-known and well-reputed platform.

Standalone Casinos

The Standalone Casino route is certainly the more complicated for those behind the site, and can involve a short term sacrifice in terms of trust due to now having a known name behind a casino site.

However, there are definite advantages for players, not least in the scope for originality that exists thanks to the freedom enjoyed by Standalone casinos in terms of design and content.

This comes not only from doing everything from the ground up, without any templates in place, but also from the freedom of putting all of one’s attention into a single casino site.

As a result, standalone casinos can be more tempting for those looking for something different in their online casino play, and if trust can be built up through top-quality customer service and state-of-the-art security software, these sites can prove very successful.

Top Tier White Label Suppliers

When playing at new casinos hosted on the platform of these companies, you can feel quite sure that your money is safe and any potential winnings will be paid out.

They’re generally publicly listed companies or platform providers with a proven track record and thousands of happy players.

MT Secure Trade Limited - iGaming Cloud

Formally Guts Gaming, this subsidiary of GiG provides an impressive portfolio of games from all the high-quality software developers you could wish for across its vast collection casino sites.

MT is behind some of the most popular and well-known online casinos in the UK and has been reaching further afield in recent years, slowly building up a similar reputation across the busiest iGaming jurisdictions in the world.

Maintaining a strong reputation for looking after its customers, MT Secure Trade Ltd is considered a safe bet by even the most skeptical of casino players.

White Hat Gaming

White Hat Gaming has been active since 2012, and quickly developed a reputation for their originality.

Not content to follow a template across their casino sites as most casino suppliers do, White Hat instead brings a fresh feeling theme and design concept to all of their casino sites.

Combine that with a range of top-quality casino titles from a plethora of third-party developers, and a focus on customer service and payment method options, and you see why White Hat Gaming quickly became a favorite for many.

EveryMatrix

EveryMatrix was launched back in 2008 and has been improving its reputation ever since. As expected with an operator of this level of profile, all the top software developers can be found at EveryMatrix casinos, including, but far from limited to Microgaming and NetEnt.

A wide range of payment methods is available at these casinos, with swift payouts and excellent customer service and conflict resolution.

Security is paramount for players, and EveryMatrix uses state of the art encryption technology and firewalls to ensure you and your money stay safe.

L&L Group Limited

L&L Group Ltd is one of many White Label Suppliers started by a group of industry professionals with decades of experience between them.

Launched back in 2011, names like All British Casino and Fun Casino are just some of the many sites put together on the L&L platform. With various casino games from different suppliers and an impressive live casino portfolio, the designs of L&L sites may not be overly imaginative, but the content more than makes up for it.

Like all top tier White Label suppliers, there’s also a great deal of focus on security and a strong choice of payment methods.

SkillOnNet

One of the longest-tenured White Label casino operators, SkillOnNet has been a part of the industry since way back in 2005 and has developed a near flawless reputation for treating customers well ever since.

To maintain such a high level of trust for such a long time does not come easy, and it’s a testament to the consistency that SkillOnNet has offered over that time.

SkillOnNet may have started life as an online backgammon provider, but times have changed a great deal since then, and you’re likely to find games from all your favorite developers at SkillOnNet sites.

Second Tier White Label Platform Providers

This is not a blacklist of any kind, but the platform providers below don’t bring a huge amount to the table in comparison to the top tier providers mentioned above.

Innovation tends to be limited, and that is very apparent at many of the casinos offered by these suppliers.

These casinos often hold some very strong licenses from regulators like the UKGC but are often let down by less than tempting conditions.

Progressplay

ProgressPlay has enjoyed a strong level of success since its inception back in 2010, but has been somewhat overtaken by its competitors in the time since.

As with many second-tier White Label providers, ProgressPlay has fallen into the trap of prioritizing quantity over quality, and as a result, there is a huge number of sites on the ProgressPlay platform.

These sites rarely differ from each other in much outside of name, however, and payouts can be less than swift, processing fees do not aid that case much either.

Nektan

Nektan is very much a brother-in-arms of ProgressPlay in the quantity before quality approach. Arguably beating its competitor in terms of lack of originality, you know a Nektan casino as soon as you get to it, and that’s no good thing.

The operator offers strong licenses, and has a reasonably good reputation in terms of customer service, but that does not save Nektan sites from falling victim of being, quite frankly, boring. Once you’ve seen one, you’ve seen them all, and you’re unlikely to be particularly excited by the first one.

The collection of casino games is good, combining proprietary (and distinctly average) casino titles with third-party games, but it doesn’t make up for the monotony that hinders all Nektan sites.

Aspire Global

Aspire Global is a White Label supplier than simply feels out of its depth on every level. There is fun to be found at the likes of Atlantic Spins and Kaiser Slots, sure, but nothing that makes them stand out against the myriad of competition the market has to offer.

While some say “if it’s not broke, don’t fix it” that isn’t a logic that cuts it in the online casino world, and Aspire sites felt out of date when they started. The repetition of essentially the same concept with every site that followed the first just makes these sites feel increasingly stale.

Again, there are good points to be found, the range of games is good, and payment method choices are broad, but that’s also true at substantially more interesting casino sites.

Is New Also Better?

Following the rules of Barney Stinson – new is always better, but does that really apply to online casinos, slots and free spins deals? Shouldn’t the old, already established UK casinos like Casumo always be the best choice? Not necessarily and here’s why:

  • New casinos often tend to have deep pockets for acquiring new players. This lets them organize promotions and offer bonuses that are borderline profitable just to grow their numbers. This can be in the form of no deposit free spins or ongoing promotions like casino races.
  • Sometimes you get an outlier like Rizk Casino which we recognize as inventors of a new way to reward loyal players via the Wheel Of Rizk. What we are trying to say that new casinos are those that disrupt the industry for better and from this, you definitely benefit as a player.
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What Are The Risks With New Casinos?

Sometimes it’s hard to find information on who owns the casino, so trying to guess what the monetary situation is can be a shot in the dark. Thus you could potentially be risking on being stalled for a big payout in case of a major win.

However, the good news is that most online casinos that launch these days are white label operations of already established companies. Generally, this means that they have deposited funds to cover the risk of a big winner.

Some legitimate white label providers include Gaming Innovation Group, White Hat Gaming, SoftSwiss and then you have some very low startup cost operations that we aren’t too sure about like ProgressPlay and Nektan.

These are still legitimate in the sense that they hold all the licenses and your money is safe, but they seem to have sketchy bonus terms and low withdrawal limits.

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What's An Optimal Strategy At a New Casino?

We’d start small by depositing a little bit and trying to see how fast they are to verify your account and process withdrawals.

Generally, these casinos will offer at least a 100% match bonus, so even a deposit of £50 can offer reasonable playtime for low to mid stakes on slots.

While we do go in for a test run at each of the casinos offered at Lion Casinos, sometimes our experience differs from that of players in different geographic regions. Be sure to report back to us in case you experience any trouble with a casino recommended by our website.

You could say that the above is irrelevant in cases when the casino is a white label of a big publicly-traded company like those that hold a license of MT SecureTrade Limited and are operated by Gaming Innovation Group. Any brand launched with this group is aces in our book.

Similarly, White Hat Gaming powered brands have proven to be treating players very well and lately their sites have integrated with just about all top tier game suppliers.

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